Based in Minneapolis, The Athletiq Company was founded by Aaron Deets with one simple belief: every athlete deserves a brand that's as strong as their performance.

Aaron brings nearly a decade of experience across content creation, marketing, and visual storytelling. Having worked with national brands and creators alike, he’s seen firsthand what separates athletes who earn attention from those who earn lasting partnerships.

For Aaron, this mission is personal. Growing up with a sister who competed as a Division I gymnast, he watched the countless hours, sacrifices, and dedication that go into becoming an elite athlete. When NIL changed college athletics, it became clear that while athletes suddenly had access to incredible opportunities, very few had the time, resources, or creative expertise to build the personal brands needed to unlock them.

That's why he started The Athletiq Co. to help athletes tell their stories, grow their influence, and create opportunities that extend far beyond competition.